Waking up early, traveling, studying, striving to improve while staying true to their roots, caring for the consumer, and fulfilling their ethical and social duty of respecting the environment. They are asked how a family of artisans, from the small dairy in Campobasso opened in 1963, manages to bring their dairy products to supermarket shelves today.

Well, it’s enough to know that a dairy requires work and attention 24 hours a day, and the Sassano family are the kind of people who never sleep.